Tomorrow.
Blue Economy
Niterói
Spotlighting the potential
of the blue economy in Brazil
As the blue economy presents an opportunity for cities to drive economic growth, improve livelihoods, and create jobs while protecting marine environments, we’ve helped shape a new event in Brazil to spark dialogue on the topic in a country with 7,491 kilometers of coastline.
© Fira de Barcelona
The challenge
The term “Blue Economy” broadly encompasses activities related to oceans, seas, and coastal areas, with a strong emphasis on advancing the sustainable use of water resources and marine ecosystems. Covering 71% of the Earth’s surface, the oceans are at the heart of global conversations surrounding urban development, economic growth, and sustainability. As the world accelerates its transition to a more sustainable future, the Blue Economy presents cities with a unique opportunity to innovate, create jobs, and foster economic growth—while simultaneously protecting the ecosystems that sustain us.
Niterói, a city nestled in the state of Rio de Janeiro with direct access to the Atlantic Ocean, is perfectly positioned to lead this transformation. Drawing on our extensive experience in the Blue Economy sector and in curating impactful events, we were selected by Fira Barcelona to lead Tomorrow.Blue Economy Niterói, an initiative designed to advance the Blue Economy within the Brazilian context.
We helped Fira Barcelona curate a congress focused on advancing the blue economy in the Brazilian context, bringing together over 2,000 attendees, 120 speakers, and 60 companies in Niterói.
© Fira de Barcelona
Our approach
In shaping Tomorrow.Blue Economy Niterói, our team took a comprehensive approach, carefully studying both global and local trends. We collaborated with leading experts—local and international—to craft a program that was not only relevant but visionary.
Our focus centered on four key areas: coastal resilience to climate change, sustainable ports and emerging technologies, the intersection of the Blue Economy and sports, and water governance. Esteemed speakers such as Tamara Klink — sailor and writer —, Gunter Pauli — economist and author—, Emma Cobos — Innovation Director, Port de Barcelona—, and Rodrigo Thome — director, screenwriter, and photographer — shared their insights, fueling discussions that pushed the boundaries of innovation in the Blue Economy.
The impact
In the stunning installations of Caminho Niemeyer, created by the renowned Brazilian architect Oscar Niemeyer, Tomorrow.Blue Economy Niterói brought together over 2,000 attendees, 120 speakers and 60 companies to drive the transition towards a more sustainable economy.
Caminho Niemeyer, a cultural center designed by world-renowned architect Oscar Niemeyer, hosted the Tomorrow.Blue Economy Niterói.
- Execution period: 2024
- City: Niterói, Brazil
- Population: 490.000
- Cliente:
