What is Smart City Branding — in 4 successful examples
By Cristina Garrido, Sergio García i Rodríguez & Valeria Andrade
Amid fierce global competition for opportunities, investment and talent, Smart City Branding is emerging as a key differentiator.
Drawing on our experience supporting global cities like Seoul and Madrid, we explore how four top-performing cities are embracing this trend.
What you will find in this insight
What is Smart City Branding and why it matters: In a competitive world where cities strive to attract investment, opportunities and talent, discover how this marketing-born tool is being leveraged by global cities to stand out.
Our methodological approach to Smart City Branding: Uncover what lies at the core of an effective Smart City Brand, and our strategic PDMPB© framework for creating Smart City brands that are compelling and engaging.
4 success cases from global leaders: From Helsinki to Singapore, explore the key ingredients behind the success of some of the world’s most impactful Smart City brands.
‘While cities are not consumer goods, they have come to recognize the importance of branding to position themselves on an increasingly competitive global stage. In response to this complexity, Anteverti has developed a new methodology for assessing and creating Smart City brands — the PDMBP© model — designed to help cities brand themselves as Smart Cities in a strategic and effective way, gaining visibility and recognition on the global map.’
