Blue Economy: What is it about and how it can transform coastal cities

What you will find in this insight

• Coastal cities as innovation hubs: Find out how cities like Barcelona —with our strategic support— and Helsinki are transforming their waterfronts into dynamic innovation ecosystems—linking harbors with urban life, boosting marine-related start-ups and fostering green public spaces.

• Making marine sports a vector of sustainable growth: Explore how surfing, diving and sailing are not only promoting tourism and healthy lifestyles but also driving eco-innovation, job creation, and community activism for ocean preservation.

• Empowering citizens for ocean stewardship: Discover how initiatives in cities like Rotterdam and global projects like eXXpedition are turning citizens into active agents of change—advancing circular economies and protecting marine environments.

‘Blue Economy is creating possibilities that had previously not been considered by regions and urban areas around the world. From the chance to dynamize and connect city centers to their coastal harbors through pedestrian-friendly and greener public spaces to enhancing economic innovation and growth while fostering a healthier lifestyle, this concept is proving to be a growing industry.’